Research that shows its work.

Reported figures link back to the SEC filing they came from, and a 0–100 score shows how far management’s story has drifted from the numbers.

Click any figure to see where it comes from.

Executive Brief

Apple reported June-quarter revenue of , up from the June 2025 quarter. was and net income . Management's release framed a record June quarter. The filed figures support that framing on revenue, but part of the margin gain is not recurring. The release states of 50.1 percent included about 2 percentage points from tariff refunds. of included from those refunds.

Why it holds up

Research you can audit line by line.

  1. SEC EDGAR

    Jul 31, 2026

    10-Q

    Apple Inc. · Q3 FY26

    us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax$109.42B
    us-gaap:GrossProfit$54.77B
    us-gaap:OperatingIncomeLoss$35.70B
    us-gaap:NetIncomeLoss$29.79B
    us-gaap:EarningsPerShareDiluted$2.02

    0000320193-26-000020

    01

    Filed data beats typed data

    Figures come from the XBRL statement as filed. A reconciliation check compares anything hand-entered against the filing and flags the gaps — because a number retyped from a press release is a number that can quietly go stale.

  2. Cited Figures

    Every figure below is taken directly from the company’s XBRL data in the filing named. Follow the accession link to the source document on SEC EDGAR.

    Figure / XBRL conceptValueAccession (SEC EDGAR)
    Revenueus-gaap:RevenueFromContractWithCustomerExcludingAssessedTax$109.42B0000320193-26-000020
    Gross profitus-gaap:GrossProfit$54.77B0000320193-26-000020
    Operating incomeus-gaap:OperatingIncomeLoss$35.70B0000320193-26-000020
    Net incomeus-gaap:NetIncomeLoss$29.79B0000320193-26-000020

    Automated accuracy checks run on every brief before it publishes.

    02

    Nothing ships unchecked

    Every report clears a series of validation gates before it is written to the database — including one that fails the run outright if a cited figure is not backed by stored provenance. Every brief passes automated accuracy checks before it publishes.

  3. 72Strong
    72/100StrongStable
    Tone: Cautiously Optimistic

    Measures how closely management narrative tracks reported fundamentals — higher scores indicate tighter alignment.

    Scored 0–100: higher means management’s account of the period tracks the reported results more closely. A move is a change in that alignment between one filing and the next — not a change in the company’s prospects, and not a signal to act.

    Not a rating, price target, valuation, forecast or recommendation — an analytical opinion produced by a proprietary methodology, and never a sole basis for any decision.

    What changed this quarter· Q3 FY26
    Read full analysis →

    Apple's reported growth matches management's record-quarter message, but the margin story depends partly on one-time tariff refunds while the filing warns of rising memory costs. The quarters ahead test whether pricing and mix can hold margins as refunds fade, under a new CEO.

    03

    Reported figures link to their filing

    Reported figures link back to the SEC filing they came from, and market data is labeled with its source and time. The provenance travels with the figure into the PDF you send a client.

    A 0–100 narrative drift score

    Management tells a story about the quarter. The statements report what happened. Drift is the distance between the two, scored on every brief, so the quarters where the account and the arithmetic pull apart are the ones you look at first.

The rest of it

Everything around the Executive Brief.

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Drift across every name you follow

One column, one question: where has the story stopped matching the numbers? Sort your whole watchlist by drift and start the morning at the top.

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46/100Mixed
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Who else owns this

The funds and ETFs holding a name you follow, so you can see the company you are keeping before a position gets crowded.

ETFFund NameAAPL WeightValue Held
VTIVanguard Total Stock Market ETF6.63%$154.27B
VOOVanguard S&P 500 ETF7.38%$127.64B
IVViShares Core S&P 500 ETF7.68%$67.44B

Filings and news, on one timeline

Every 10-K, 10-Q, 8-K, and Form 4 as it lands, alongside the coverage — so a material event and the market’s reaction to it sit next to each other.

Scalpers offer Apple iPhone Duo buyers hundreds extra outside Beijing launch

cnbc.com · Oct 23, 2026

Railtown AI Open Sources Railtracks Swift ADK, Expanding Apple Developer Access and Creating New Pathways to Conductr Platform Adoption

newsfilecorp.com · Oct 21, 2026

Meet Apple HomeView, a new way to enjoy entertainment, stay connected, and manage the home

businesswire.com · Oct 13, 2026

10-Q filed

SEC EDGAR · 0000320193-26-000020 · Jul 31, 2026

8-K filed

SEC EDGAR · 0000320193-26-000018 · Jul 30, 2026

Consensus and peers, in context

Analyst price targets and rating spread, next to a peer table on the multiples that matter — each one labeled, so a forward P/E never gets read as a trailing one.

Analyst consensus · AAPL · third-party estimates

Analysts’ target

$340.14

Range

$245–$400

112 ratings

70 Buy · 33 Hold · 9 Sell

75 terms, defined where you meet them

Hover any term of art in a brief and the definition comes to you. No second tab, no assumption that everyone reading already knows what a drift score or an accrual is.

From the Executive Brief

Operating income was $35.7 billion and net income $29.8 billion.

Earnings Before Interest and TaxesEBIT

Operating profit — revenue minus operating costs (COGS + SG&A + R&D + depreciation/amortization). The line above interest expense and tax on the income statement.

The market around the name

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IndustrialsGE, RTX, CAT, and more
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EnergyCVX, COP, and XOM
UtilitiesNEE, SO, and DUK
Basic MaterialsLIN
Real EstateAMT
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Apple’s steady-state market position and Boeing’s multi-year operational recovery — the same framework applied to both, in full: the drift score, the source-cited Executive Brief, analyst consensus, peer context, and the exportable Research Brief. Two names today, expanding.

Drift Score

0–100 narrative consistency

Executive Brief

Source-cited, figures linked

Analyst Consensus

Aggregated targets + ratings

Peer Comparison

Sector context

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Research, not advice.

Sentia Research, Inc. is a publisher of impersonal financial research. What you read here is analytical opinion drawn from public filings and market data — not investment advice, not a recommendation, and not tailored to any individual’s circumstances. The drift score flags where management’s narrative and the reported numbers diverge; what to do about it is your decision.

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